In 2005 the digital magazine provider Zinio partnered with a Spanish franchiser, AccesoGroup, to open op for a new market in Europe.
Zinio Spain was the first digital magazine provider in the country, and it gave them a lot of upsides and downsides.
At the time the digital magazines was winning land in the consumptions of magazines, but reading the case today already feels oldschool. Since has among other products the iPad arrived and seems to beat the success out of magazine providers on desktops.
And they said it themselves:
– If you want to look at the whole ecosystem of Zinio, you could ask, ‘should we try and partner with a hardware manufacturer to build a reader?’ The industry predicts that Apple will release an iPod with a larger screen very shortly and Sony already has a hardware screen on the market. Or what about partnering with a printer? Or maybe a software developer? Microsoft has recently announced a partnership with the New York Times for a reader to be bundled with the new Windows Vista system, said Suárez spearhead of Zinio Spain.
Things happen within five years.