One important lesson to take away from Bob Sacha’s class about webvideo at Entrepreneurial Journalism is that it might not nescessary be very costful to produce a promotional video to make your online startup to go viral.
He used some examples in class, but it made me think about a video that I just recently have seen mad from a couple of guys in my homecountry, Denmark, next-biggest town Aarhus.
They simply used a webcam, chatroulette.com and a song, and now they have already got 4 million viewers on this very simple, but funny video:
They had a good idea, a good story, and they executed it and went viral – and the cost in money was close to nothing.
They didn’t use it to promote anything, but if you can use the same humor and feelings in a promotional video this could be a very good way to go for a startup to get some audience.