What’s The Problem?

The news about the European Union has a couple of problems.
They are boring, and they are not spread – maybe because they are boring. That leaves us with very few news stories from the European Union Parliament and the national media cut down their staff on European Union news because there are no interest in it, and there is a lack of identification for the readers of the stories.

With a news agency giving away free stories I hope to solve the spread-problem. It will be a very low cost and easy a h…. for the online media in Europe to get stories from the European Union. They don’t need to have their own expensive correspondent in Brussels or Strasbourg. They can just grab stuff from the news agency.

To succeed it is very important that the news agency will be able to produce “high-clicked” stories with catchy headlines. It has to be stories that the journalist would read even if he/she hadn’t written it.

It’s a for-profit organisation. That will force the media to make stories that are able to be “sold”. Some of the media already existing about the European Parliament seems to serius in their tone.

Main competitors:

EUobserver – an online news-site about European Union. Weaknesses: No catchy headlines, 5-6 story-updates/day (non in the weekend), few pictures, public service-minded and with very traditional ways to write news. Not to specific on European Parliament.

European Voice: A printed weekly newspaper sold in few of the member states. Their online version europeanvoice.com will be the main competitor. Weaknesses: Slow updates (at the frontpage they have stories older than 9 days), a very unsexy layout, traditional newsreporting and few pictures. Not to specific on European Parliament.

Financial Times Europe-section: Not specific on stories about the parliament, more Europe in general. But one of the most cited papers on news from European Parliament.

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